To be clear, I understand what SEO is (Search Engine Optimization for those of you who are where I was three months ago). What I don't understand is how it works.
In April I did Robert Lee
Brewer's platform challenge. SEO was a topic and one of our tasks was to
google ourselves. The results were a bit scary. My blog was nowhere to
be seen and my first hit was a MySpace page I hadn't touched in years. I
deactivated the MySpace account and tried to forget about those awful
I did really well until a fellow challenge
participant Googled something and then was lovely enough to let me know
that my blog showed up on the first page of results. Yeah! (And thanks,
So, I couldn't resist and had to do another Google search to see if my results improved.
The good news is that my blog now shows up on the first page of results. Number six.
bad news is that my first hit is to an SAP community network site.
What? To be fair, I am a member of this site. It is the forum location
for a popular web-based analytic tool that I use in my marketing work. I
created a login back in 2008 to post a question to the community. That
was the one and only time I have logged on to this site.
someone please explain to me how the best search result for my name is a
random site I am a member of, but have not posted to in almost 4 years?
(banging head on desk)
And that's why I don't worry
about SEO. Am I glad that my blog is doing better in the search engine?
Sure. Am I going to worry about adding in tons of key words and phrases
so my blog gets better results? Nope. Cause stuff like the SAP site are
going to pop up and make me batty.
So what about you?
Do you worry about SEO? Do keywords keep you up at night? Are you
opening another browser window to Google yourself? Busted.