Today's lesson is all about deciphering publication notices. These are put out by Publishers Marketplace and, I was surprised to learn, are self-reported by the agencies. I guess I always imagined some fancy database that tracks all the sales, and sub-rights and agent happenings and then spits all the information out in organized little tidbits. Lesson number one: there is no fancy database. Book sales are reported on a fairly non-complex little web form. If I had to guess, most of this is done by minions such as yours truly.
I have seen these little tidbits show up on author's blogs, FB postings and Twitter quite a bit and always wondered what they mean by "nice deal". I imagine I'm not alone. Lesson number two: nice deal is code for how much of an advance the author got. Oh, it's like overhearing gossip in another language. You don't know what it means, but you think it's juicy. :)
Lesson number three: Here's the code.
$1-$49K Nice Deal
$50-$99K Very Nice Deal
$100-$250K Good Deal
$251-$499K Significant Deal
$500K + Major Deal
You should know that I feel like I'm breaking at least ten rules by posting this, but the truth is that anyone with a Publisher's Marketplace subscription already has this information. This may not even be news to most of you. I could be the last one to know any of this!
I've heard tons of people ask "what is a typical advance?". If the chart above tells us anything, it's that there is no such thing as a typical advance. But because everyone's curious, I looked up a few folks with pretty big books to see what kind of ca-ching they were able to rack up.
Veronica Roth's Divergent trilogy (as in all three books) sold as a Major Deal.
Suzanne Collins's Hunger Games trilogy (again all three books) sold as a Significant Deal
Marissa Meyer's Cinder (which sold as a four book deal) went for auction as a Major Deal in the high six figures.
So you start looking at this and you think wowsa, everybody's a winner! But I know that's not the case. To take a look at the other side of things, I went back and looked at the announcements for some new YA books that are releasing this week. Here's what I found.
Crickets, chirping softly in the silence.
Most of the debuts didn't have PM announcement (remember lesson number one) and for the few that did, there was no designation for how much the book sold for. In agency speak, this means it wasn't very much.
All of this leads us to Lesson Number Four: There is no normal in publishing. One author gets a six-figure check and a world tour to promote all the foreign rights and another author gets a slap on the back and an atta-boy. The only thing all these books have in common is that the authors worked their tail ends off to write something that agents and editors think people will want to read.
Stop worrying about what's "normal" and what's happening for "everyone else" cause it's not happening for everyone and the only way to make it happen for you is a big dose of hard work.