A non-fiction author has a natural connection between their writing work and their blogs. After all, if you write a book about how to get in shape after having a baby, readers would expect to find the same kind of health and wellness information on your blog.
But what if you write young adult fantasy novels about werewolves? Do you dedicate your blog to all things werewolves? Maybe. And if that's what you want to focus on, then that's great. But what if you also write young adult fantasy novels about pixies, and sometimes you write young adult science fiction. Now what do you focus on?
|Where is your focus? Source|
It is tempting to assume you don't need to pick a focus, or niche, for your blog. The problem with this choice is that if you don't know what the focus is, how will your readers? If they don't know, why should they visit your blog? See the conundrum?
When it comes to picking your niche as a fiction author, you have a couple of choices
1. Focus on Genre
If you write romance novels, then you might enjoy writing all about love. Where to find it, how to keep it, and what to do if it doesn't last. Do you write historicals? You could blog about the time period you write in. The upside here is that your readers will find more of what they love about your writing when they visit your blog. The downside is that you will have a hard time transitioning if you ever decide to write in another genre.
2. Focus on the Craft
This can take several forms. You can write about the business of writing, the process of writing, or just things you've learned about the craft along the journey. The benefit is that you aren't tied in to any one genre. The obvious negative is that your readers who aren't writers won't see the "WAM" component of your blog. To overcome this, you'll need to make sure the rest of your site has plenty of content for those readers.
3. Focus on You
What else do you like other than writing? Are an avid scrapbooker? Addicted to running marathons? One option is to use your blog to talk about your passions as a way to connect on a more personal level with your readers. The advantage is that you can make your blog more personal and let readers know the real person behind the pages. The disadvantage is that your blog can easily lose any focus on your writing and you might turn off readers who aren't interested in your hobbies.
Whatever route you decide to go, the most important thing is to choose a focus. Let your visitors know what to expect and be consistent in your content. Otherwise, you risk writing a blog about nothing.