Building the Buzz: Day 14 Alumni Authors

Two weeks down and two to go. Let's celebrate by branching out a little bit. Hey there alumni!

It's toot your own horn time, Buzzers. Remember how I said you're a local celebrity? Good news, you're also a hometown celebrity. You just have to let them know about it. Alumni newsletters are a great way to spread the word about your book. Colleges and high schools love making lists of "famous" alumni and as a published author, this includes you.

But they can't sing your praises if they don't know about it. You'll need another press release to do this, but the good news is you don't have to start from scratch. Use the one sent to local media, but change around the focus to your attendance at your illustrious alma mater.

You can send the press release to the alumni association. Even better, send it to the editor of the alumni newsletter/magazine. They may pick up the info in a short column. If you're lucky they'll want to spin your book into a feature story.

And don't stop there. If you were a part of any national organization in high school such as a sorority, fraternity, national honor society or a national writing society, send press releases to these organization as well.

Alumni associations and national organizations are always looking for content for their newsletters. Give them a story within a press release and spread the word.

Today's task, make a list of alumni publications and national associations you can claim membership in. Gather their contact information and send out press releases to these organizations.