Monday, November 4, 2013

DIY Blog Tour: Making Friends


You know who your reader is and you've got a good list of places you think you can find them. Now it's time to make 50 new friends.

There's nothing stopping you from sending off a blind request to all of these bloggers asking them to be a part of your tour. But imagine the shoe on the other foot. Would you be more likely to help a stranger or a friend, a regular blog visitor? That's what I thought.

Of course, managing all of this can be a logistical nightmare and a huge time suck, but it doesn't have to be. If you don't have a blog reader yet, now's the time to get one and put it to work for you. I'm personally a fan of Feedly, but any reader will do.

Import all your potential tour stop blogs to your reader. I suggest giving them their own category. This is one of the features I like best about Feedly. Having these blogs separate from the others makes it easy to see who has something new and if you want to read it.

And that's the key. Just because blogger #26 on your list has a new blog post, doesn't mean you need to go read it and comment. Only read it if it sounds interesting and only comment if you have something to say. You don't have to comment on someone's every post in order for them to recognize your name.

With a reader keeping track of all the posts for you, you only need to pop in every couple of days or so, scan the new entries for the ones that catch your eye and then go visit them. This is why it's a good idea to start planning for your tour well in advance of when you actually want to have a tour.


The key here is to be natural. Stopping by every day to write "nice post" isn't interacting. Leaving thoughtful comments, answering or asking questions, and adding to the discussion will eventually make you a part of the blog community. And membership has its rewards.

8 comments:

  1. The best part of blogging is the back and forth conversations I have with my followers. I love when the comments become threads of conversation, so I couldn't agree more about thoughtful comments.

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    1. Yes. I visit a lot more blogs than I comment on. I just don't see the point of commenting that I liked the post.

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  2. I had no idea that blog readers existed. This seems a great way to manage the blogs I want to follow, but have a hard time following on a regular basis because of lack of time. Cool, I've learned something new today!

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  3. Great article. I have trouble keeping up with blogs and forming my own tour would be a mess as unorganized as I am. You may have the answer here. Thanks.

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    1. The need to be almost neurotically organized to plan your own tour cannot be overstressed. :)

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  4. Excellent post, Sarah! Following book bloggers and commenting definitely raised my acceptance rate for review requests. It IS a time suck, but it's only for several months leading up to your release. (And I actually made a couple of friends with people who have really good book-review blogs!)

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  5. And this is why I'm determined to get back into regular blogging. I miss all the interactions. Most of my writer friends were met through blogging, and my blog tour wouldn't have been a success without them.

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