Preach to your choir

The best marketing plan cast a wide net while staying in the zone of your target readers. Obviously, you want to get your book in front of as many readers as possible.

But all that focus on reaching out and spreading the word can make us blind to the pot of gold right under our nose. I'm talking about your super fans. Because you can't forget to preach to the choir.

The choir is right up next to the pulpit, nodding along with everything you say (and gobbling up every book you publish). These are the people who will stand behind you and help to spread the word. They are 100% dedicated and you can count on them to promote everything you publish without even asking.

Because of this, it can become easy to forget how important the choir is. We forget to thank them or occaisionally ask what hymns they'd like to sing. Then the next thing you know, no one answers back when you say "Can I get an Amen?".

Your efforts can't always be focused on reaching new markets and earning new readers. Every author needs to take some time to recognize the choir. Here are a few ways to preach to your choir:

  • Say "Thank You". A personalized message on FB, Twitter, or even email can go a long way towards showing your fans just how much your appreciate not only their readership, but all they do to let others know about you as well.
  • First in Line. When it comes time for announcements, reveals and special content, let your super fans go first. Dishing the goods to your choir, even a few days before the general publish, is an easy way to let your fans know how important they are to you.
  • Exclusivity. What about a contest just for your choir. It doesn't have to be something huge. A prize as small as a $10 gift card can mean a lot. By letter your super fans know only they are eligible to win, they get to feel like an A-lister. 

Don't forget to preach to your choir.  A true fan that feels the author love is worth their weight in gold when it comes to marketing your work.

How do you recognize the readers who show their support time and time again? I'd love to hear your thoughts on ways to show the love.