Blogging from A to Z: OAH (On Air Hangouts)

Blogging from A to Z is a month long challenge to post every day of the month (excluding Sunday) using a different letter of alphabet. This month I'm sharing unusual book marketing tips as part of my Marketing From The Edge Series.
Before I jump into "O", I want to backtrack a second to "B: Buzzfeed". Alex Hurst commented that he had used Buzzfeed with some success to stir up interest in an anthology. She recently shared the post with me and it was such a great example, I had to share it with you guys. Alex has a catchy title, funny subtitle, great pictures and a brief but effective tie in to the book at the end. If you want to see a Buzzfeed promotional post done right, you should definitely go check out plants that will make you wish you didn't live on this planet anymore. 

And now, on to O

On Air Hangouts

Google+ is a the new kid on the social media block right now. But like the new kid who brings a new ball to the playground so the other kids will play with him, G+ is overcompensating in some spectacular ways. In fact, despite its relative newness, G+ is one of the fastest growing social media platform out there.

One of the best features of Google+ is On Air Hangouts. These video chat windows can allow for up to ten on-screen participants and a nearly unlimited amount of hidden viewers. The process is similar to Skype with fewer crashes, more features and a better interface.

The great thing about Hangouts is that they event doesn't need to be live. You can pre-record a hangout and post a link to your fans or upload to YouTube. You can also record a live show. And if that weren't enough, Hangouts now has a feature that will let you convert your hangout into a podcast so you can share it on iTunes. Did I mention all of this is completely free? Yeah, it's pretty cool.

Consider teaming up with other authors to create a regular hangout, ask a friend to interview you on air, or plan a special one-time event for your readers. No matter how you use it, a Google+ Hangout is a great way to engage your readers in a hands on way.