Zealot Reader sessions
This isn't for the first month or your release. Shoot it may not be realistic for the first year of your release. A reader session really only works once you have an established fan base.
A zealot reader session is where you orchestrate a party, or series of parties, for your readers to read your book in tandem. You invite readers to participate through a social media platform and share their thoughts and reactions as they read your book...again.
This can work well if you have a highly anticipated sequel or the end of a trilogy about to release. Encourage readers to re-read the first books in the series in the week leading up to the release. Not only can this reinvigorate fans for your series, especially if it's been a while since the last book, it can also drum up excitement for the next release and expose your book to new readers.
To encourage participation, consider finding hosts in major cities to hold read-in in their local library or bookstore so readers can actually mingle in person. You can also orchestrate giveaways and contests for participating readers to encourage them to spread the word.
Depending on how large your reader base is, this can quickly become a very large event so I would encourage you to seek help, either from a professional or several highly organized friends. It has the potential to be a lot of work, but can also be an amazing way to see just how much your book has impacted others. At the end of the day, that's what being an author is all about.
I hope you've enjoyed this Marketing from the Edge series. Welcome to all the new readers who've found this little slice of the internet from the Blogging from A to Z challenge. I've loved reading your comments and getting to know each of your through your blogs. This blogs aims to be a resource for authors at all levels of their career and I hope you'll continue to visit. I have a lot more fun planned for the future.