Monday night was our first night in full make-up. And I forgot what a pain that can be. Because I love you, here are a few shots of me from the stage.
In case you don't recognize me with all that make-up, I'm the one at the bottom looking all sultry and such. On the right, I'm trying very hard not to laugh while screeching a song.
As you can see, I've got the make-up piled on. This is huge pain in the rear to put on and take off. I don't wear make-up on a daily basis. None. At all. So any make-up is a change. False lashes and ruby red lips are a game changer.
But I wear the make up for the stage, because I have to. Without it, my face would be a washed out mess and no one in the audience would be able to make out my facial expressions with all the bright lights. If I want people to see me, I have to go big.
And here's the marketing correlation you've been waiting for.
I get that not everyone has a personality that's larger than life. Writers tend to be an introverted group. And for the most part, that's okay. You don't need to change who you are to be an author. You certainly don't want to be fake with your readers.
But there are times when you are going to need to put on the false lashes and red lipstick...metaphorically.
If you want to be noticed, you need to make yourself noticeable.
That may sound obvious, but so many authors don't get it. Next time you go to a group signing, take notice of the authors who tend to have the most traffic at their table. I'll bet you, it's the ones who are standing up, or even standing in front of their table. They are often the ones with candy or swag, who are willing to strike up a conversation with a stranger about anything. These are often the authors who have sign-up lists or contests that draw readers into their area. They are putting themselves out there.
In short, these are the authors wearing red lipstick.
Next time you have an opportunity to get in front of your readers, think of ways that you can make yourself more noticeable. Step away from the table and engage. And if it makes it easier, wear your red lipstick.